City of Vancouver Re-Brands Carshare Co-Op as Modo

The City of Vancouver wanted to re-energize and reposition its carsharing operation, Co-operative Auto Network, popularly known as CAN.  A local design and branding consultancy, Cause + Affect, simplified and focused the message in the new brand, Modo.  The city was concerned that consumers were not sure how to find information or use CAN.  The re-branding effort provides a great opportunity for Vancouver to take control of the conversation with consumers and increase interest in the alternative transportation mode.

Bernice Paul, Modo Marketing Director stated, “It was really important for us to find a name that was fresh, easy to say and easy to pronounce.  This is a fabulous opportunity to take control and make the word ‘Modo’ mean what we want it to mean: multi-modal transportation, modern, modality, mobility.  We see ourselves as part of the whole sustainable transportation network."

Modo own 15 on-street parking spaces in the City of Vancouver as well as spaces in North Vancouver, Burnaby, and New Westminster.  Modo has struggled to find growth in Vancouver compared with the rival Zipcar.

More information can be found in the original article from BIV Interactive.

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