Annie Leonard is a longtime thought-leader of the sustainability movement who has always made a strong and compelling argument against our system of consumption. In many ways her work makes her strong candidate to be one of the four busts on a hypothetical Mount Rushmore of Collaborative Consumption. I just stumbled on a great little fact of hers in a image on Unstash.
In our ever-evolving world of consumption, we are learning that what really matters is the experience that a product delivers, not the ownership of that product. As Theodore Levitt said, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole."
Access Trumps Ownership, inspired by a quote from Kevin Kelly, delivers news and opinions on the emerging market of collaborative consumption, the access economy, and the shared economy.
Showing posts with label Annie Leonard. Show all posts
Showing posts with label Annie Leonard. Show all posts
5.15.2011
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