Volkswagen Launches Quicar, Joining Fellow Automakers

Volkswagen is helping to make carsharing programs a trend for automakers with its launch of Quicar in Hanover, Germany.  The Quicar program will include 200 fuel-efficient VW Golf Bluemotion vehicles at 50 locations throughout the city.  The program will operate as a traditional carsharing program, similar to Zipcar.  It is planned to launch later this year.
Source: Volkswagen

Volkswagen joins BMW, Peugeot and Daimler in launching a carsharing program.  Automakers are jumping into a growth industry that is forecast to have 5.5 million participants by 2016 in Europe alone.  BMW operates DriveNow in Munich.  Peugeot operates MU in three countries - Britain, France and Germany.  Daimler operates car2go in both Austin, TX and Amsterdam.  With so many automakers launching programs, these small operations are pointing to more of a shift in long-term strategy than just a flavor of the month.

Link to more information from the AP story on the NY Daily News.

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