Messaging Opportunity in Rising Fuel Costs for Carsharing

The New York Times reviewed the Consumer Price Index on a year-over-year basis, comparing March 2010 to March 2011.  Since I love any well-organized, graphical data, I thought I would share and comment on a couple of data points that relate to and support our expanding Shared Economy.  

Source: New York Times via Uncluttered White Spaces

Gen Y More Utilitarian About Transportation

Generation Y is represents a major shift in mental models about driving and transportation.  As the largest generation ever in America at 80 million people, Gen Y will shape consumer and lifestyle trends for decades to come.  And these individuals view car ownership as more of a burden and a harm to the environment than a status or sex symbol.  They are proving that they would rather be heading to the bus stop than the car lot.

Source: Bryan College Station homepage