Annie Leonard is a longtime thought-leader of the sustainability movement who has always made a strong and compelling argument against our system of consumption. In many ways her work makes her strong candidate to be one of the four busts on a hypothetical Mount Rushmore of Collaborative Consumption. I just stumbled on a great little fact of hers in a image on Unstash.
In our ever-evolving world of consumption, we are learning that what really matters is the experience that a product delivers, not the ownership of that product. As Theodore Levitt said, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole."
Access Trumps Ownership, inspired by a quote from Kevin Kelly, delivers news and opinions on the emerging market of collaborative consumption, the access economy, and the shared economy.
Showing posts with label product lifecycle. Show all posts
Showing posts with label product lifecycle. Show all posts
5.15.2011
3.01.2011
The Case Against the Global Economy and For a De-Growth Strategy
Andrew McKillop, an energy economist, consultant and editor, wrote a powerful argument against the growth of the Global Economy and against the support of it in general. He argues that society shoul
d build a De-Growth Strategy to supplant the Global Economy and “create a long-term stable future.” The collaborative consumption movement and expansion of the Access Economy completely supports the move toward a De-Growth Strategy. Redistribution and increased utilization of existing assets contributes to a reduction in growth of product-producing markets. Additionally, the nurturing of local community networks through increased interaction and improved trust networks help support local cultures and help support local culture and neighborhoods.
d build a De-Growth Strategy to supplant the Global Economy and “create a long-term stable future.” The collaborative consumption movement and expansion of the Access Economy completely supports the move toward a De-Growth Strategy. Redistribution and increased utilization of existing assets contributes to a reduction in growth of product-producing markets. Additionally, the nurturing of local community networks through increased interaction and improved trust networks help support local cultures and help support local culture and neighborhoods.
| Source: TheDailyStar.net |
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