Take a CD, Leave a CD is more of a social experiment than a business plan, but I love the idea. I am a not a music maven, but I do love to discover new artists. The idea is promoting participation from ZipCar drivers to leave CD's at the end of rentals and feel free to take CD's that have been left by others. It's promoting a behavior to share your favorite new music with strangers and discover the favorite music of others.
In our ever-evolving world of consumption, we are learning that what really matters is the experience that a product delivers, not the ownership of that product. As Theodore Levitt said, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole."
Access Trumps Ownership, inspired by a quote from Kevin Kelly, delivers news and opinions on the emerging market of collaborative consumption, the access economy, and the shared economy.
Showing posts with label musicshare. Show all posts
Showing posts with label musicshare. Show all posts
2.04.2011
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