Volkswagen Launches Quicar, Joining Fellow Automakers

Volkswagen is helping to make carsharing programs a trend for automakers with its launch of Quicar in Hanover, Germany.  The Quicar program will include 200 fuel-efficient VW Golf Bluemotion vehicles at 50 locations throughout the city.  The program will operate as a traditional carsharing program, similar to Zipcar.  It is planned to launch later this year.

Source: Volkswagen

SustainAbility Interview with Rachel Botsman: Where Big Business Fits in Collaborative Consumption

Our collaborative consumption rock-star recently sat down with Kyra Choucroun of SustainAbility.  The interview, full article and video available at the link in the bottom of this post, bounced between issues faced by collaborative consumption - including:

• How do large corporations and brands fit into the growth of collaborative consumption businesses?
• Where do consumers in developing countries fit into the collaborative consumption movement?
• When do we cross the line and begin to rent or access too much of our lives and should retain individuality and ownership?

Source: CollaborativeConsumption.com from the What's Mine is Yours book cover