As I begin to absorb and discover more of the innovation in the collaborative consumption niche, I am continually impressed with the creativity and intuition of many business starters. TaskRabbit, established in the spring of 2008 originally as RUNmyERRAND, uses the power of the community to help people get everyday tasks completed. Currently operating in Boston and San Francisco, the company allows users (Senders) to list any task that needs completing - dog-walking, packing, grocery pickup, graphic design, etc. - and pre-qualified "Runners" will sign up to do them for you.

In our ever-evolving world of consumption, we are learning that what really matters is the experience that a product delivers, not the ownership of that product. As Theodore Levitt said, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole."
Access Trumps Ownership, inspired by a quote from Kevin Kelly, delivers news and opinions on the emerging market of collaborative consumption, the access economy, and the shared economy.
Showing posts with label TaskRabbit. Show all posts
Showing posts with label TaskRabbit. Show all posts
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