The City of Vancouver wanted to re-energize and reposition its carsharing operation, Co-operative Auto Network, popularly known as CAN. A local design and branding consultancy, Cause + Affect, simplified and focused the message in the new brand, Modo. The city was concerned that consumers were not sure how to find information or use CAN. The re-branding effort provides a great opportunity for Vancouver to take control of the conversation with consumers and increase interest in the alternative transportation mode.
