In an article over the weekend, Jo Thornhill at
The Daily Mail in London made an effort to categorize some of the ways that the "crowd" is lending a hand to one another to increase buying power. The focus of the article is on the collective buying power of crowds versus the individual. When I discuss collaborative consumption models, I speak more broadly, including borrowing/lending schemes, landshare, carsharing, etc. Thornhill's focus is primarily in the businesses that bring individual's together to save money through collective purchasing power. The article breaks these businesses into four categories:
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| Mortgage merger: Stefan Canavan, left, and James Bertioli bought a flat together. Source: The Daily Mail |
