After the first cars were introduced in Marrickville (outside of Sydney) by GoGet in 2003, Sydney and its surrounding areas have more than 450 carshare vehicles. More and more residents are foregoing or selling their vehicles to join carsharing and hopping back on public transportation.
In our ever-evolving world of consumption, we are learning that what really matters is the experience that a product delivers, not the ownership of that product. As Theodore Levitt said, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole."
Access Trumps Ownership, inspired by a quote from Kevin Kelly, delivers news and opinions on the emerging market of collaborative consumption, the access economy, and the shared economy.
Showing posts with label Flexicar. Show all posts
Showing posts with label Flexicar. Show all posts
2.01.2011
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